How The Internet Has Changed Raising Funds
Thursday, January 4, 2007
Back in the day, rattling a tin can with a picture of some poor crippled child on the side would be enough to have kind hearted passers by scrambling for change. These days, with the influx of junk in your mail box, annoying calls while you are eating dinner, and distressing pictures of totured animals while you try to read an online newspaper, the average person has become inured to the requests of the needy.
I love the internet, the wide open spaces with a gazillion conversations and thoughts just there for you to grab.
When I was growing up you spoke to the people you played with at school, your neighbours and your relatives when they came to visit and that was about it. If you were truly exotic you would have signed up for a penpal. These days you have access to just about everyone. You can send emails to the most famous of the famous, order food and services from the farthest lands, and chat online to any flavour of freak that takes your fancy. But the larger the choice has narrowed the care-factor of the net population.
I had to laugh when I was discussing marketing NetXperiment with some dyed-in-the-wool internet marketers (read someone who has a boxed sales solution and has not thought of an original idea in their life) and they bagged the site out for not being search engine optimised. Why would ANYONE be searching the internet to donate to a charity?
Exactly, they wouldn’t.
So how does one engage the interest of the uninterested?
Yes…how does one interest the uninterested….
